import type { Metadata } from "next";
import { PageHero } from "@/components/patterns/PageHero";
import { FaqAccordion } from "@/components/patterns/FaqAccordion";
import { CtaSection } from "@/components/patterns/CtaSection";

export const metadata: Metadata = {
  title: "Business Valuation Guidance",
  description:
    "Methodology framing to help organizations enter valuation conversations with a defensible position — not a formal valuation or certification.",
  alternates: { canonical: "/services/fundraising-advisory/business-valuation-guidance" },
  openGraph: {
    title: "Business Valuation Guidance — ROPTS Venture Capital",
    description:
      "Understand which valuation methodologies apply to your stage and sector, and why, before you're asked to defend a number to an investor.",
    type: "website",
    url: "/services/fundraising-advisory/business-valuation-guidance",
  },
};

const faqs = [
  {
    question: "Does ROPTS perform a formal valuation of our organization?",
    answer:
      "No. We do not issue formal valuations, appraisals, or certifications. Business Valuation Guidance is advisory framing — helping you understand which methodologies apply and why — not a legal or financial valuation of record.",
  },
  {
    question: "What methodologies do you help us understand?",
    answer:
      "Depending on stage and sector, this may include comparable transactions, revenue or growth multiples, discounted cash flow reasoning, or venture-style stage-based benchmarks — and, importantly, which of these actually apply to an organization at your stage.",
  },
  {
    question: "Can we use this guidance as a valuation for legal or tax purposes?",
    answer:
      "No. This guidance is intended to prepare you for investor conversations, not to satisfy legal, tax, or regulatory valuation requirements. For those, engage a licensed valuation professional or chartered accountant.",
  },
  {
    question: "How does this connect to the ask in our pitch deck?",
    answer:
      "Valuation guidance and Pitch Deck Review work together — the ask in your deck should be consistent with the valuation reasoning you can defend, and this guidance is where that reasoning gets built.",
  },
];

export default function BusinessValuationGuidancePage() {
  const serviceJsonLd = {
    "@context": "https://schema.org",
    "@type": "Service",
    name: "Business Valuation Guidance",
    description:
      "Advisory guidance on valuation methodology framing for organizations preparing to raise capital.",
    provider: { "@type": "Organization", name: "ROPTS Venture Capital" },
  };

  return (
    <>
      <script
        type="application/ld+json"
        dangerouslySetInnerHTML={{ __html: JSON.stringify(serviceJsonLd) }}
      />

      <PageHero
        breadcrumb={[
          { label: "Home", href: "/" },
          { label: "Services", href: "/services" },
          { label: "Fundraising Advisory", href: "/services/fundraising-advisory" },
          { label: "Business Valuation Guidance" },
        ]}
        eyebrow="Fundraising Advisory"
        title="Business Valuation Guidance"
        description="Valuation is one of the first things an investor will push back on. Business Valuation Guidance helps you understand the methodology behind your number before that conversation happens."
        primaryLabel="Apply to Raise Capital"
        primaryHref="/apply/organization"
        secondaryLabel="How It Works"
        secondaryHref="/how-it-works"
      />

      <section className="container py-16 md:py-20">
        <div className="max-w-2xl">
          <p className="text-body-md text-ink-soft">
            Many organizations arrive at a valuation figure without a clear sense of how they got there — which
            makes the number the first thing to fall apart under investor questioning. This service walks through
            the methodologies relevant to your stage and sector, explains their assumptions and limitations, and
            helps you understand where your reasoning is solid and where it needs support.
          </p>
          <p className="mt-4 text-body-md text-ink-soft">
            This is methodology framing and advisory education, not a formal valuation, appraisal, or certification
            — ROPTS is not the valuer of record for your organization. It&apos;s built for founders and organization
            leaders who need to walk into an investor conversation able to explain and defend their number, rather
            than simply state it.
          </p>
        </div>

        <div className="mt-20 max-w-2xl">
          <h2 className="mb-6 font-display text-h1 font-normal text-ink">Frequently Asked</h2>
          <FaqAccordion items={faqs} />
        </div>
      </section>

      <CtaSection
        title="Ready to build a defensible valuation position?"
        description="Apply in minutes. There is no cost, and no obligation until an introduction is made."
        primaryLabel="Apply to Raise Capital"
        primaryHref="/apply/organization"
        secondaryLabel="How It Works"
        secondaryHref="/how-it-works"
      />
    </>
  );
}